Starting a freelance career comes with a myriad of benefits to take advantage of including the control to set your own work hours, the ability to work wherever you want in the world, and the opportunity to make a significantly higher income than you might otherwise. But with the good also comes a few challenges, like learning to wear multiple hats at once and facing the possibility of inconsistent cash-flow. Consider incorporating the following services into your overall business plan to minimize stress and optimize success as you build your new freelance career:
Keeping track of your books and ensuring that everything is in order come tax time can be a time consuming task, even for a one-person freelance business. Luckily you can save yourself stress, time, and likely even some money, by hiring an accountant to work with on a regular basis. Your accountant can step back and take a look at your overall financial situation to offer expert advice on how to proceed with various processes.
They'll also unmingle incorrectly recorded expenses and profits, as well as ensure that you are claiming all possible tax credits and deductions available to you at the end of the season. In the end, hiring an accountant will free up your time to focus on other important aspects of creating a successful freelance career such as advertising and product or service development without sacrificing profits or risking money waste.
Whether your freelance business is primarily online or off, managing an attractive and easy-to-use website is essential for success in today's world of business. With more than 3 billion people on the Internet at any given time, there is a huge customer reach to take advantage of with the help of a website. You can design a website using one of the various free services out there to save some money, but if you want to stand out from the crowd and optimize your marketing results you'll need to hire a web designer to work with.
A professional website designer can provide you with a unique header for your website and customize everything from the navigation menu and homepage design, to your advertising publications and temporary visitor announcements. You can expect your business needs to change as your career grows, and your website designer will be able to keep up to make corresponding changes as you implement them.
Social Media Managing
Just as a website is important for optimized success as a freelancer, social media is an extremely helpful tool for gaining new clients and establishing yourself as an expert professional within your industry. Making use of social media marketing tactics will help you gain some insight into your current and potential clients' needs as well as increase your sales results on an ongoing basis.
But spending the time it takes to create, publish, and follow up on multiple daily publications throughout several different social media sites on any given day can be frustratingly time consuming. By hiring a social media manager to do all the leg work for you, you'll be left with little more to do than provide the specific details for campaigns and enjoy the results.
While you can print your own business cards, brochures, and flyers, it's a good idea to work with a professional printing company to have the bulk of your stuff printed. This will give you a clean and sophisticated look that you can't typically get with a printer at home, even if it's a top-of-the-line laser printer.
Professional printing services may even save you money as most companies buy their supplies in bulk at lower costs than you'd find in the store, and those savings are typically passed on to you. And you can expect your printers to provide you with expert advice about things like fonts, colors, and text placement when you're designing something new.